Toy State Named Licensing Partner for James Bond 007™ Toy Vehicles In conjunction with the 50th anniversary of the James Bond movie franchise and the subsequent release of its latest film, EON Productions has partnered with Toy State to roll out an exciting new line of toy cars under the 007™ brand.
Designed with the aspiring secret agent and ultimate James Bond fan in mind, the 007™ toy line feature replicas of the cars seen in popular Bond films such as Goldfinger, Diamonds Are Forever and Quantum of Solace, as well as the top secret feature car from the upcoming latest installment in the franchise, Skyfall. Featuring classic Aston Martin, Lotus and Ford models, each 007 car is fully equipped with Toy State’s best-in-class lights and sound play features, including Bond-style alterations straight from Q’s lab! Unlock secret weapon reveals, dramatic spinout and chase sequences, and exciting radio-controlled wheelie action, with the iconic James Bond Theme serving as the soundtrack for all of the play fun!
“Toy State is excited to partner with the James Bond team,” said Will Coleburn, Senior Vice President of Toy State. “Each 007 toy vehicle is packed with play features and is sure to be enjoyed by children and enthusiasts of this iconic brand. We look forward to our role in this exciting year in James Bond history.”
The fictional British Secret Service agent, James Bond, first appeared in the novels and short stories of writer Ian Fleming in 1953. Since then, Bond has been portrayed in 22 feature films, with the 23rd, Skyfall, due to release internationally in late October and hit U.S. theaters November 9, 2012. The Bond film franchise is the longest running and second highest-grossing franchise, to date.
“Toy State has effectively captured 007’s signature style in creating authentic replicas of some of the James Bond franchise’s most celebrated cars,” said Michael Tavares, Licensing Director of Danjaq LLC. “We look forward to the release of these toys and seeing their contribution to the excitement of our 50th Anniversary year and the release of Skyfall worldwide.”
Perfect for kids ages 6 and up, the 007™ toys will be available internationally at major retail and online accounts beginning in September.