The Drone Racing League hopes the Nikko Air Race Vision 220 FPV Pro lands under your tree this Christmas
Drones are appearing in movies, on television and at weddings. If the professional Drone Racing League has its way, the next stop will be under your Christmas tree.
The league is pushing into video games and toys, hoping to raise its brand awareness and attract more racers — and sponsors, said Matthew Hudak, a toys and games analyst at Euromonitor International. The research firm values the U.S. market for remote-control toys at $674 million.
The league, known for bringing unmanned aerial vehicle racing into the mainstream, is expanding into branded toys and video games — just in time for the holidays. The group is holding online tryouts for its pro league and is even releasing a new beginner’s racing drone.
About Toy State
About Toy State For 30 years, Toy State has been an innovator and industry leader in the manufacture of ‘lights & sound’ and R/C toy vehicles. Founded in 1984, Toy State’s portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages.